To achieve your goals you will have noticed, as you made a plan, that you are going to have to communicate what you do in order to evoke interest from potential patients.
But first you need to define who you are communicating to and AND you how you can help them.
The opportunities for you to have a successful clinic are there….. BUT you need to define who it is you are helping then you make it easy for potential patients to understand you are the right place for them.
Answering the following questions will help you start to define your WHO!
WHO do you enjoy treating most?
WHO do your professional skills make the greatest transformations with?
WHO are the majority of your current clients?
For example if you specialise in Paediatrics you maybe decide you are targeting mums of 3-8yr olds.
Then think about the WHERE’s
WHERE do they live?
WHERE do they hangout?
WHERE are they online?
And the WHAT
WHAT keeps them awake at night?
WHAT what are their frustrations?
WHAT are their dreams?
WHAT is the problem that you help them solve?
WHAT is the transformation they will get from working with you?
Marketing Alchemy REVEALED
UNRAVEL THE MYTHS OF MARKETING TO ATTRACT YOUR IDEAL CLIENTS GET IT FOR FREE
Attracting Clients and the Myth of Marketing can seem like a Mystery for many clinic owners. This mini-course reveals to you the Alchemy of Marketing.
It is broken into 3 primary lessons:
- WHO do you help?
- WHAT do you do?
- HOW will they hear about you?
What you’ll get:
- A workbook
- And the templates you need to create a simple actionable marketing experiment, which you fully understand are in control of
PS. You are the CEO of your healthcare business and it’s time to step up and own that power!
GET IT FOR FREE