December 2, 2020
The Words We Use
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? 𝐀𝐧𝐝 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐜𝐥𝐢𝐧𝐢𝐜? Kate Markland is joined by brand strategist and creative director Mike Land.
Mike talks about what a brand strategy is, why it needs to be relevant to you, your business and client. He also share the critical elements for building trust…. including consistency.
Mike’s top tips for helping you start building your brand..
– Be clear on your business objectives and where you are going
– Know your ideal clients and the problems that will face
– The modes of communication you are going to use
– Map out all steps of the client journey form before they even contact you
Enjoy listening x