50,000 Canadian truckers from all sides of Canada are arriving in Ottawa tomorrow and don’t intend to leave until the covid mandates are removed.  US trucks are in convoy driving in support to the Canadian boarder, Australian truckers are heading to Canberra and European Truckers are getting organised to meet in Brussels.  

This all started with a small group of truckers and their families in Alberta who came to the decision the government of Canada had crossed line, they decided to take action and hit the road with very clear message, word spread and they have had a ripple effect around Canada and round the world with out recognition in corporate media.  

I believe the Canadian truckers will succeed because they are focused on a single outcome, the removal of mandates, if they get distracted and bring up carbon tax or other issues their power and impact will be diluted and success is less likely.  

It is the same is true in your clinic! 

If you are focused with one clear message it becomes very easy for your clients and potential clients to get behind you, to understand what you are about and who you help. Yet many clinic owners dilute their impact trying to be everything to everyone for fear they will loose business, this makes their communication confusing and outcomes uncertain. 

Just like those truckers you provide inspiration and hope for how life could be if action is taken with a clear focus and followed through on.  You just have to decide what your focus is, take action and make it happen for yourself, your family, clients and community.

What is your vision? 

Who do you help? 

What is the transformation your practice brings them?

To help you gain clarity around your answers, I have arranged a live podcast with Arfa Saira Iqbal, author of Mind Hack Marketing 11am GMT, Tuesday 8th February. Make sure to pop the date and time in your diary. I will send out a booking link next week.

Create A Super Successful Pla


To do this, you need a plan which is executed.

The implementation of a plan properly and professionally will deliver results.  Consistently doing the right activity will deliver consistent results

With a plan properly in place, things will start to work, you will crack the rhythmic consistent acquisition of clients, and track the right things that keep you on track.

You will get:

  • A copy of the same template business plan I use to organise my thoughts and ideas into an actionable business plan.
  • Focus on what you need to do and what to check in on.
  • Clarity on what to monitor and measure. Some things will go according to plan, some things better than plan, and some things worse than planned. Thats why knowing you numbers and where you are going matters

What are you waiting for?  Get started with your plan today.