March 29, 2021
Lessons from the Foot and Mouth epidemic
Episode 40 – The Client is the Hero
Dave James, Justin Blake and Kate Markland discuss how if you know your ideal client avatar you can
– make informed assumptions on their personal quest
– understand what is going on for them before they make contact with your clinic
– show them the map of the journey they will go on to reach their destination
– give certainty about how your clinic will support them to achieve the transformation they are seeking
– communicate what will happen if there is a storm along the way build of trust.
Dave explains this in the context Star Wars and the Art of Story Telling.
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To Your Success!