Kate Markland, Neil Sleeman, Diane Farebrother, Nick Worth and Lieve Moyaert discuss

– the definition of profiteering

– why Physiotherapists across the globe find it so difficult to talk about money

– the cultural and professional challenges we face around financials

– whether the real issue is us undervaluing ourselves personally and professionally

– and a potential solution to this, an ethical framework for operating within

We conclude with the reasons why running a healthy business and caring for ourselves are critical for the health of our community.