August 15, 2021
What is profit and does your clinic need it?
Today we talk about how with the right mind set, action and patience the incremental impact of 1% gains will have huge impact on you healthcare business.
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Kate Markland: Hello, and welcome to lunchtime life on Tuesday 24th of November with myself, Kate Markland and Celia C hampion today, we’re talking about the marginal gains, all the little one percents and what they add to, to help build the whole picture. So, Celia, you mentioned a wonderful book which describes just this and how it’s been applied in sports and how you can apply the same thing to business.
Celia Champion: Yeah, I read the book ages ago and actually it just came up in one of my success clubs last week. And, one of my clients had just read the book and she just said the penny just dropped for her. So she’s been wanting to write a book for years and years and years, and it’s always been like, it felt like such a big project. And when she reads the Atomic Habits by James Clear, https://jamesclear.com/atomic-habits and suddenly she realized that she just needs to be a writer and she needs to write every day.
Celia Champion: And so she’s just broken it down into that. You know, she’s just writing 1% more every single day. T he whole book is all about the story of the British cycling team and, since 1908, they were just not really performing at all. To the extent actually, there’s one of the big European bike, suppliers wouldn’t supply the British team. So Dave Brailsford took over and he just was looking at this kind of the aggregation of marginal gains. And like he looked at all the tiny little elements where you could just make, say the sad d1e 1% better, the gel that they used, 1% better, the pillows that the cyclists use to sleep 1% better. And even like painting the inside of the truck, so that they could see the painted white so that they could see any kind of speck of dust that could obviously, you know, with the fine tuning of bikes could just be there, that little edge and all those things after five years, in the Beijing Olympics that the British cyclists did exceptionally well.
Celia Champion: And again, and again, in the London Olympics, I think they took 60% of the medals and, so all those marginal gains that they worked over a period of time just added up, added up, added up and, and that’s where I think a lot, a lot of the time you think that success means
that you have to do these big, great things, but actually it’s just those marginal percentages that you can add into your daily, daily life. Just small little things that suddenly if you’ve done something. So like, another thing that comes to mind is the couch to 5k program. It’s just that, you know, the first you start and you walk and you’re running 30 seconds, and you’re walking more than you’re running. Then as you go through the weeks, you’re running a bit more and a bit more and a bit more until after I think it’s eight weeks, you’re running five kilometers and it set marginal gain over that period of time.
Celia Champion: It’s not suddenly, you’ve found some magic bullets that you can put on your running shoes and suddenly run five km’s if you’ve never run it before, but actually just in a short period of eight weeks, you or a runner.
Kate Markland: Wonderful. And there’s plenty of other examples for marginal gains have been shown to have huge, huge, and we can think about how we apply this with our patients as well. Quite often during rehabilitation patients might well get frustrated that they’re not making progress rapidly as they would like to . You as the clinician can see the marginal gains and, you know, the value of that daily repetition, and again, and again and again, and then the penny drops for them and you know that’s going to happen. And it’s just applying that same knowledge that you have during a rehab program to your yourself and your business. I was just going to ask you to remind me what the book is called.
Celia Champion: It’s called atomic habits by James Clear https://jamesclear.com/atomic-habits
It’s a, it’s a really brilliant book. And, you know, I think as you were saying that rehab of patients, it’s just also reminding the patient of the margin gains that they’re making, because sometimes I’m sure you’ll have patients that will have had treatment and they come in and, and you’ll ask them, how have they been since the last time you saw them . And they said, Oh, I’m still in pain. And, but actually when you start asking them, have you been able to put your jacket on or you’ll say Oh, I see that you’re able to take your jacket off on your own today. And you know, so it’s reminding your patients with those marginal gains, what we want to our client group, is for you to be able to apply those practices that you apply in your clinical side of your business, to your non-clinical side of your business. So what marginal gains, you know, what things can you do in your business to see those marginal gains over time
Kate Markland: Wonderful. Thank you. So join us tomorrow lunch time, and tomorrow lunch time, we’re going to be following on from this to be talking about planning for profit and what are the marginal gains that you can find there too. I’ll pop a link to the book that Celia’s discussed today, and we will see you tomorrow lunchtime to talk about planning for profits in your practice. Take care, have a great day. Bye bye for now.
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