You want your clinic to be the best in your area, you have invested in your clinical skills and want to work with clients who value your services, who will pay your new fees and get transformational outcomes, whilst having fun. But you don’t know where to start!
One of the biggest reasons why clinic owners get frustrated and fail is that they don’t know how to market their skills effectively and they don’t know how to do it profitably. And quite often clinic owners suffer with shiny object syndrome. You might be guilty of this too, I’m going to try a webinar, I’m going to try Google ads, or I’m going to try Facebook ads, but there’s no real underlying strategy! And then you wonder why you don’t actually get any results.
Quite often the key problem is to focus too much on the short term because you just want a quick injection of cash, but really what you are not looking at is the long-term strategic objectives of your practice and how your marketing activity can actually support that!
Shiny object syndrome creates an even bigger problem because it means that you end up losing a lot of money because you’re spending money on different campaigns in the hope you’ll attract more clients but they aren’t working. And not knowing what’s working and what’s not really eats into your profitability. Cash is literally leaking out of your business. And if continually leaks out, not really producing any results whatsoever, you can’t sustain your business, grow or scale effectively, and profitably.
Just like the human body your business has anatomical “organs” and you can consider client attraction like the respiratory system of your business, without it your practice has no voice and no oxygen to keep it alive! So let’s get some air in and start creating dialogue with people your services can help.
And help you create an engaged audience that value your clinic’s skills and services.
Marketing Alchemy REVEALED
UNRAVEL THE MYTHS OF MARKETING TO ATTRACT YOUR IDEAL CLIENTS
Attracting Clients and the Myth of Marketing can seem like a Mystery for many clinic owners. This mini-course reveals to you the Alchemy of Marketing.
It is broken into 3 primary lessons:
- WHO do you help?
- WHAT do you do?
- HOW will they hear about you?
What you’ll get:
- A workbook
- And the templates you need to create a simple actionable marketing experiment, which you fully understand are in control of
PS. You are the CEO of your healthcare business and it’s time to step up and own that power!