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Why do client avatars matter?

𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐝𝐞𝐟𝐢𝐧𝐞 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐚𝐜𝐞?

𝐀𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧?

I am joined by the very wonderful Arfa Saira Iqbal who is a expert in digital marketing, client avatars and the psychology of buying.

Arfa talks through a very simple step by step process we can follow to translate the transformations our clinics create in to a language clients can understand.

Enjoy listening x

Kate Markland

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